Lists - Best Marketing Books

Pick up the best books for marketing and consumer research from Books for Business.

• Switch: How to Change Things When Change Is Hard

  by Dan Heath, Chip Heath

  • Book Rating: 4/5
  

• Enchantment: The Art of Changing Hearts, Minds, and Actions

  by Guy Kawasaki

  • Book Rating: 5/5
  

• Unmarketing: Stop Marketing. Start Engaging.

  by Scott Stratten

  • Book Rating: 0/5
  

• Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers

  by Larry Bailin

  • Book Rating: 0/5
  

• Made to Stick: Why Some Ideas Survive and Others Die

  by Dan Heath, Chip Heath

  • Book Rating: 4/5
  

• No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses [With CDROM]

  by Dan S. Kennedy

  • Book Rating: 0/5
  

• Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

  by W. Chan Kim, Renee Mauborgne

  • Book Rating: 0/5
  

• Inbound Marketing: Get Found Using Google, Social Media, and Blogs

  by Brian Halligan, Dharmesh Shah

  • Book Rating: 0/5
  

• All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

  by Seth Godin

  • Book Rating: 0/5
  

• Flip the Funnel: How to Use Existing Customers to Gain New Ones

  by Joseph Jaffe

  • Book Rating: 0/5
  

• The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy

  by Adrian C. Ott

  • Book Rating: 0/5
  

• Marketing Warfare

  by Al Ries, Jack Trout

  • Book Rating: 0/5
  

• Purple Cow: Transform Your Business by Being Remarkable

  by Seth Godin

  • Book Rating: 0/5
  

• Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

  by Jay Conrad Levinson, Jeannie Levinson, Amy Levinson

  • Book Rating: 0/5
  

• The Tipping Point: How Little Things Can Make a Big Difference

  by Malcolm Gladwell

  • Book Rating: 0/5