Featured Business Books
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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
by Robbin Phillips, Greg Cordell, Geno Church
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Screw Business As Usual
by Richard Branson
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Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
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Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--And Themselves
by Andrew Ross Sorkin
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Blah Blah Blah: What to Do When Words Don?t Work
by Dan Roam
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The Price of Civilization: American Values and the Return to Prosperity
by Jeffrey Sachs
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Make More, Worry Less: Secrets from 18 Extraordinary People Who Created a Bigger Income and a Better Life
by Wes Moss
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Steve Jobs
by Walter Isaacson
Featured Member Review
Good Primer on "Why" for Social Media
Written by Tracey Small on December 28, 2011
I got this book for Christmas and plowed through it pretty quickly on holidays. It's written very conversationally and covers sound principles on why businesses should get into Social Media. Rather than having a lot of actionable guidelines (which i've found go out of date too quickly to be relevant) this book seems to focus on the reasons and attitudes that businesses should adopt when getting into Facebook and Twitter. It's a good primer for marketing executives looking to build a strong social media presence from strategy down, and has enough anecdotes and quips to keep the reader engaged.
